Category: Retail
4 Black Friday marketing strategies for your online store
Black Friday and Cyber Monday are brilliant opportunities for you to get those extra holiday sales and build a dedicated customer base for the coming year. But with competition so high among businesses at this time of the year, it’s easy to get lost in the mix. Unless, of course, you employ some incredible marketing…
Online Christmas: 5 ways to protect yourself from scammers
According to Action Fraud, 28,049 shoppers were scammed while shopping online during the Christmas period last year. This was a massive increase of 61% compared to 2019. Scammers are continuously learning new techniques and developing their tactics to con shoppers out of their hard-earned cash, but the pandemic has accelerated the problem even further as…
Rolex voted UK number one consumer Superbrand – again
Image: Rolex Luxury watchmaker Rolex has been voted the UK’s number one consumer Superbrand for the second year running. Lego, a previous winner, moves back up the table to second after a fall to fifth place last year, while - strangely in our opinion - payment card company Visa comes in…
Cold callers swindling vulnerable people in direct debit con, study reveals
Cold callers mis-selling appliance cover are conning vulnerable people into signing up to extortionate direct debits - charging some victims thousands of pounds to insure appliances they do not even own.Direct debit is a trusted way to pay for bills, subscriptions and ongoing services, but Which? found that unscrupulous companies are using it as a…
Which? reveals biggest duds of the Black Friday sale season
A dangerous child car seat, a poor quality TV, a dodgy laptop and a washing machine that fails to get rid of stains are among the flawed products being sold at discount prices this Black Friday, Which? has found. Each year Which? puts thousands of products through tough and independent laboratory tests to separate the…
9 in 10 Black Friday ‘deals’ same price or cheaper ahead of event, Which? reveals
Nine in 10 (92%) Black Friday ‘deals’ are the same price or cheaper in the six months ahead of the big event, a Which? investigation has found. The consumer watchdog analysed 201 of last year’s Black Friday deals at six major retailers – Amazon, AO, Argos, Currys, John Lewis and Richer Sounds - looking at…
Black Friday: 10 Tips To Bag The Best Bargains
With Black Friday and Cyber Monday fast approaching, Forbes Advisor, an online platform dedicated to helping consumers make smart financial decisions, has created a list of 10 tips for navigating the sales successfully.... Start your research early It pays to have an idea of what you want to buy before Black Friday begins, so take the time…
Black Friday shoppers rushed into purchases they later regret, research reveals
The hype around Black Friday leads some shoppers to make impulse buys they later regret - with many using credit or borrowing from friends and family to fund their purchases, Which? has found. Which? surveyed 2,000 members of the public to find out how they felt about items they bought in last year’s Black Friday…
Online retail sales fall back in September, claims IMRG index
Online retail sales fell by 12.5% Year-on-Year (YoY) last month – a further drop on August’s -9.3% September’s result came in well below the 12-month average of 17.13% but was also beaten by the 3-month (-10.06%) and 6-month (-6.83%) averages Month-on-Month performance (+2.1%) rose for the first time since the high street reopened but failed…
E-commerce shores up faltering High Street, claims ParcelHero
August’s ONS retail figures reveal overall sales continue to fall, down 0.9% against the previous month. Once again, only an online sales uplift helped save the day, says ParcelHero. Today’s Office for National Statistics (ONS) retail sales figures for August reveal more bad news for the High Street. Despite the end of almost all Covid…