This week's hottest iPhone stories: developers, applications, scams, Flash, iTunes, delays, European threat, Greenpeace

Just a week after we discovered the iPhone’s US launch date, Steve Jobs delivered his keynote address at Apple’s World Wide Developers’ Conference.

Developers who had been eagerly waiting to see what kind of opportunities they’d get to put their applications on the iPhone found out: there’s no Software Development Kit – just use Safari and Web 2.0 technologies.

Unsurprisingly, that annoyed some people, but not everyone. It certainly hasn’t stopped some iPhone applications appearing two weeks before the iPhone does. Whether they’re useful though…

It must be a trick or a scam, surely? Pure Mobile (who also have a presence in the UK) has been offering an unlocked iPhone – though there’s precious little other detail. Quite how they’re going to get hold of one, unlock it, and offer it to punters is rather bemusing. Maybe they need a call from the Better Business Bureau?

European iPhone launch at risk from arrogance – but whose? Apple's or the mobile operators

We already know that the iPhone won’t be legitimately found in Europe until at least the last quarter of 2007, but recent reports suggest that we could be waiting a lot longer than that.

While it may not have been the most popular choice, we were at least hoping that Apple were close to a pan-European deal.

Off the record, though, some mobile operators are saying that they’ll never stock the iPhone, thanks to Apple being “unbelievably arrogant” and “making demands that ‘simply cannot be justified no matter how hot the product is'”.

We’re led to believe that Steve Jobs talked tough to get his way with AT&T, and that Verizon refused to bow to the pressure.

Is the same true in Europe, or is the differing nature of European operators making it harder for Apple to get its own way? Is it possible that the operators are the arrogant ones, unhappy at being asked to agree to a new business model (who wants to share revenue, eh?)

What are the options?

Apple iPhone application development: can't do right by some

andy-merrett.jpgAndy Merrett writes…

Thanks to the amount of hype and spin surrounding the iPhone, it seems that, when it comes to third party applications, Apple can’t do right by some people.

Apple were criticised right from the start when it looked as if they wouldn’t offer any kind of third-party application support for the iPhone.

Now that their initial solution has been unveiled – Web 2.0 and AJAX – they’re being slated again. Pick a derogatory word about Apple’s solution and it’s probably been used against them.

It seems few people stop to consider that this is Apple’s first-generation iPhone. As with the first Apple TV, the first iPod, the first Mac, the first iMac, or the first MacBook Pro, it will have first-generation functionality.

Everyone knows that future generations of the iPhone will feature more functionality. Take a look at the evolution of the iPod, now imagine what an iPhone could look like in five years’ time.

iPhone opens up to developers via current web standards: No complicated SDK needed

Andy Merrett writes…

Developers have been waiting for some time to find out exactly if and how they can create applications for the iPhone – and yesterday Steve Jobs told them.

At his opening Keynote speech to the World Wide Developers’ Conference, he made it clear that the iPhone would handle applications, and they’d all run using Web 2.0 and AJAX technologies via the updated version of the Safari web browser.

I’ve already written that developers may now take notice of Safari because of the iPhone, and this effectively seals the deal.