Pimp your ride with a set of LED wheels

Personally, I'm still slack-jawed in awe at the idea of hubcaps that continue spinning even when your car is stopped. Even though they're probably something from the dark ages if you're actually into this car-pimping lark. If so, how about a set of wheels with LED screens in the centre, letting you rotate graphics, animations and even advertisements as you roll through the glamorous streets of Stevenage?