Twitter rolls out analytics dashboard to all users

Have you ever wondered how many people actually clicked on the link to that cat video that you tweeted? Well, now you can find out.

twitter-analytics

In July, Twitter launched its analytics dashboard, but only for advertisers and verified users.

Now the dashboard is available to every account that has been open for at least 14 days, isn’t restricted/protected/suspended, and primarily tweets in English, French, Japanese or Spanish.

The dashboard lets users see how many impressions each tweet has received, the number of favorites their tweet has received, how many times others have clicked on their profiles, and the number of retweets and replies on a certain tweet.

Until now, Twitter users have had to rely on third-party apps for all their metrics, so creating a front-facing product for all users is an interesting move for the company.






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Stuart O'Connor

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Stuart is an Australian journalist who has been living in London for the past 11 years, and was formerly the Technology Production Editor for the Guardian newspaper and website. He drinks way too much coffee.

Stuart O'ConnorTwitter rolls out analytics dashboard to all users