Cancel that Sky Sports subscription! Vine is just as good for catching up with all of the football action – at least according to the Premier League, who is so worried that it is warning fans that posting Vine videos of goals is technically an illegal breach of copyright laws.
The warning was given to Newsbeat, which quotes Director of Communication Dan Johnson as saying “It’s a breach of copyright and we would discourage fans from doing it, we’re developing technologies like gif crawlers, Vine crawlers, working with Twitter to look to curtail this kind of activity.”
Perhaps unsurprisingly, Vine has become the platform of choice for fans wanting to share brief snippets of football footage: Not only is it fast to record and upload, and ideal for short-form clips of things like balls being kicked, but it currently doesn’t have the content ID systems that YouTube has in place.
And you can see why it has the Premier League worried: It sells rights every year for billion of pounds, including the specific rights to show short clips of goals.
In unrelated news, King Canute has issued a statement claiming that yes, he could definitely command the tides to stay back.