It seems that even Microsoft is now cloning Snapchat with its own Windows Phone app.
Microsoft Research has published a messaging app in the Windows Phone store that behaves exactly like Snapchat, as spotted by Neowin.
The app is called WindUp, works on Windows Phone 8 and Windows Phone 8.1, and is available to download for free.
Here’s how the Windows Phone Store describes WindUp:
“Create and share fun, temporary messages and media with friends using WindUp. Decide how long a message will last – set it to expire after a time or view limit of your choice. Set a low limit to ‘wind up’ your friends as they race to see what you’ve posted, or set the limit high to make your message last longer. WindUp lets you share pictures, videos and audio snippets, as well as text.”
Microsoft isn’t the only company to zoom in on the potential of Snapchat — recently Facebook also created a Snapchat clone with Slingshot, while Instagram launched Bolt.