Gmail makes it easier to unsubscribe

Google has unveiled a new Gmail feature that is sure to have many marketers tearing their hair out.

gmail-unsubscribe-link

Gmail will now move the Unsubscribe link in certain emails to the top, beside the sender’s email address.

The new feature is a real boon for those Gmail users who are are looking to reduce the number of emails they receive.

Gmail now searches through an email for an unsubscribe link, and if it finds one, it displays the link next to the sender’s address at the top of the email.

Google says the feature will help email marketers ensure that their emails are going to people who are genuinely interested in receiving them.

“If you’re interested in the message’s content, it won’t get in the way, and if not, it’ll make it easier to keep your inbox clutter-free,” Google wrote on the Gmail Google+ page.

“Making the unsubscribe option easy to find is a win for everyone. For email senders, their mail is less likely to be marked as spam and for you, you can now say goodbye to sifting through an entire message for that one pesky link.”

Now Google just needs to get spammers to add “unsubscribe” links to their emails!






About the Author

Stuart O'Connor

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Stuart is an Australian journalist who has been living in London for the past 11 years, and was formerly the Technology Production Editor for the Guardian newspaper and website. He drinks way too much coffee.

Stuart O'ConnorGmail makes it easier to unsubscribe