Google, it seems, it keen to keep up with the Joneses – and the Apples. Just weeks after Apple acquired Beats Music, Google has announced that it has bought music streaming service Songza.
Mashable reports that Google plans to integrate aspects of the service into Google Play Music in the coming months.
The financial details of the deal were not disclosed, although a report in the New York Post last month said Google had offered to buy the company for $15 million.
Songza has been described as a Pandora-like online radio service that focuses on contextual playlists that anticipate the music that best suits each user’s specific circumstances at any given time.
According to Google, Songza will remain intact for users and nothing will change about the service for now. However, Google is not commenting on the employment situation with regards to all current Songza staff.
Songza will stay in its office in Long Island City for the next few weeks, and eventually move into Google’s New York City headquarters.
Songza released the following statement shortly after the acquisition was announced: “You know why we love building Songza? Because you trust us to make every moment of your day better — and that’s a pretty huge honor. Today, we’re thrilled to announce that we’re becoming part of Google. We can’t think of a better company to join in our quest to provide the perfect soundtrack for everything you do. No immediate changes to Songza are planned, other than making it faster, smarter, and even more fun to use.”
The Songza deal comes just a month after Apple bought Beats for $3 billion.
By Stuart O'Connor | July 1st, 2014