Facebook is testing a ‘buy’ button

Amazon recently rolled out a “buy now” feature for its followers on Twitter, and now it seems that Facebook is looking at a similar feature for its website.

facebook-buy-button

Facebook said this week that it is testing a Buy button to help businesses drive sales through the News Feed and on their Facebook Pages.

“With this feature, people on desktop or mobile can click the ‘Buy’ call-to-action button on ads and Page posts to purchase a product directly from a business, without leaving Facebook,” the company said in a blogpost.

The service is being tested with a few small and medium-size businesses in the US.

And for those of you worried about Facebook once again invading your privacy, the company promises that it has things under control:

“We’ve built this feature with privacy in mind, and have taken steps to help make the payment experience safe and secure. None of the credit or debit card information people share with Facebook when completing a transaction will be shared with other advertisers, and people can select whether or not they’d like to save payment information for future purchases.”

Twitter announced a deal with Amazon in May which lets Amazon shoppers add a product to their online shopping cart via a tweet.






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Stuart O'Connor

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Stuart is an Australian journalist who has been living in London for the past 11 years, and was formerly the Technology Production Editor for the Guardian newspaper and website. He drinks way too much coffee.

Stuart O'ConnorFacebook is testing a ‘buy’ button