As Facebook, Google and Apple are locked into an endless arms race to see which can add the most features to its messaging app, a new app on the iOS app store has taken a very different approach. It only has one feature – and can only send one word: “Yo”.
Who says teenagers are the only ones who get to by monosyllabic?
The app describes itself as “The simplest & most efficient communication tool in the world”. In fact, it is so simply that you can’t enter any text – all you can do is send a notification saying “Yo” to your friend’s phone. But don’t get all pessimistic about it being pointless – the makers claim that “the possibilities are endless”:
Wanna say “good morning”? just Yo.
Wanna say “Baby I’m thinking about you”? – Yo.
“I’ve finished my meeting, come by my office” – Yo.
“Are you up?” – Yo.
Bizarrely, it sort of makes sense even if the app was (presumably) built as a joke. Think of it as the internet equivalent of giving your mum “three rings” to let her know you’ve arrived somewhere successfully in the olden days – no need to pick up, as the presence of signal conveys the agreed message.
How long before we see in-app payments to unlock other words, I wonder?