IFA 2013: Nikon's two new COOLPIX cameras, P7800 and S02

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Nikon has announced two new cameras at IFA 2013 in Berlin, the high quality COOLPIX P7800 and ultra-compact COOLPIX S02 cameras.

Billed as a professional performer in a compact body, the COOLPIX P7800 is billed as a multi-talented camera. Due to go on sale for £499.99 on September 26, it has 28-200mm f/2.0-4.0 zoom NIKKOR lens, built-in electronic viewfinder and large back illuminated CMOS sensor with 12 megapixels.

Designed for enthusiasts determined to get the best from their camera as well as professionals like architects or those working in real estate, the powerful P7800 features a bright, high resolution 7.1x zoom NIKKOR lens with 2 ED glass and 7 blade iris aperture for better background blur and super crisp focusing

The ultimate on-the-go camera, claims with rapid performance, quick start-up time and pin sharp autofocus with second generation Vibration Reduction, the P7800 is capable of continuous shooting up to 8fps and ideal for decisive photographers who might not have their DSLR to hand. RAW compatibility (NRW) means you’ll always get the best out of the sensor, no matter what your image requirements.

When switching to video, the P7800’s 3inch vari-angle monitor allows users to document a scene from the tightest of angles, or hold the camera at arm’s length and capture a video diary, or self-portrait. Full HD 1080p (25 or 30fps) video resolution with built-in stereo microphone (and external microphone output) place adaptability at the heart of this powerful COOLPIX companion.

James Loader, Senior Product Manager for Consumer Products at Nikon UK, comments: “With its lightning quick responsiveness and bright, high resolution NIKKOR lens, the COOLPIX P7800 is a great choice for photographers seeking control and convenience without sacrificing on image quality”

He adds: “This class leading COOLPIX camera has been designed with the photographer in mind; with features such as the practical vari-angle screen and built-in electronic viewfinder to get the absolute best results in your videography and well as point-and-shoot photography. The manual controls incorporating three user modes, two function buttons and two command dials (rear and front) make it a truly special blend of performance and versatility.”

S02_PK_front34l_lo.jpgCosting £119.99 and available from September 19, the COOLPIX S02 features a 13 megapixel CMOS sensor, 7.3GB of internal memory and a 3x optical zoom give the charming camera the functions of a larger model while the touch screen and intuitive interface lend the jewellery-like device a seductive build quality.

In addition, the camera’s built-in Xenon flash, more powerful and better balanced than an LED light, will illuminate even the darkest of restaurants, bars and nightclubs, leaving your subjects stunned by the images, instead of the flashbulb. If the occasion suits a movie, the S02 records in Full HD so you’ll never miss a trick. Night landscape mode even lets you shoot sharp images at low ISO combining four shots taken at a very fast rate.

The COOLPIX S02 will be available in white, pink, blue and mirror.

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By shinychris | September 5th, 2013





shinychrisIFA 2013: Nikon's two new COOLPIX cameras, P7800 and S02