One in eight single men would rather have an iPhone 5 than a new partner - according to a recent survey.
The survey of 550 people by money saving website SaleLand.co.uk found that 12% of bachelors would rather get their hands on the recently released gadget than a new love interest.
And a heartless three per cent of those polled said they'd willingly leave their current partner if rewarded with the latest Apple iPhone.
Interestingly, five per cent of those surveyed said they would prefer a non-Apple smartphone to a new partner.
A spokesman for SaleLand.co.uk said regardless of the overwhelming demand for the new phone, the results had still come as a surprise.
He said: "There's been so much excitement building up around the release of the iPhone 5 with many believing it the ultimate smartphone. Nevertheless, you don't expect to see one in eight men prepared to forgo love or even ditch their current partner to get their hands on one."