Ford’s latest in-car “Focus” (excuse the pun) is on the connected dashboard. The past few years have seen the motor company happily share the stage at consumer electronic shows with household tech brands, and this year the automotive giant once again to took to the IFA conference in Berlin to show off their SYNC connected dashboard.
This time out, the focus was on AppLink, the SYNC dashboard’s way of hooking up to your iPhone, Android or BlackBerry device to offer hands-free, voice activated, in-car versions of popular apps whilst on the go.
Hot on the heels of a Spotify partnership with AppLink, IFA 2013 saw Ford announce a number of new partners for AppLink, including Hotels.com and TomTom navigation.
We sat down for a quick demo with Ford’s Scott Lyons, head of European Business development. Check it out in the video above.