Beats by Dre, the headphone line of choice for back-of-the-bus teens, are launching a new model this week, the updated Beats Studio edition.
“Precisely tuned with new custom digital software called the Beats Acoustic Engine (BAE)” according to the release, the sound experience is said to have been completely redesigned for this new model which (hopefully) should mean a more balanced sound than the bass-heavy cans of Beats gone by.
Featuring adaptive noise cancellation paired with an improved ergonomic design, the latest Beats over-ear headphones should offer the most comfortable fit from the brand yet, with a 20-hour rechargeable battery providing almost a full day’s worth of external-noise-cancelled tunes.
“Music is my first love,” said Dr. Dre. “It’s how artists and producers communicate with their fans, but if the sound isn’t right then the emotion isn’t right and the meaning gets lost in translation.”
“With the original Studio headphone we set out to prove that people all around the world care enough about sound to invest in it – and we did,” said Jimmy Iovine, Interscope Geffen A&M Chairman.
“Now we are taking it a step further. The new Studio is tuned with balance, accuracy and emotion, has a breath-taking design and truly innovative technology. This is the sound of the future.”
A pair of the new Beats Studio headphones will set you back £269.95. The first 30 pairs to hit UK stores will be exclusively sold at Selfridges, Oxford Street at 9.30am on Wednesday 14th August, before going on general sale in September.
By Gerald Lynch | August 8th, 2013