Sony is said to be working on a live-action movie of their much-lauded first party PlayStation racing series, Gran Turismo.
According to film website The Wrap, Sony have already secured The Social Network and Fifty Shades of Grey producers Mike de Luca and Dana Brunetti for the project. How exactly the simulation racer will be brought to the big screen remains to be seen - with no characters or traditional storyline, it's pretty open to interpretation.
That's not to say it's not without lucrative potential as a film; the series has nabbed 70 million sales so far, with a new title, Gran Turismo 6, expected to hit stores before Christmas.
With Universal's Fast and Furious series inexplicably continuing to get bums on seats in cinemas (the seventh movies is now in pre-production), one would expect a similar approach to any Gran Turismo film, even if something tonally a bit more serious would seem to suit the game's brand more.
Dreamwork's also have a racing videogame movie in the works, with ex-Batman Michael Keaton and Breaking Bad's Aaron Paul set to star in the Need For Speed movie, hitting cinemas in February next year.