Nokia have revealed their Q2 2013 finanical results, showing the company to be well on the way to recovery after a few harrowingly bad years.
Though still posting a loss of 115 million Euros, that’s significantly less than the shocking 824 million loss suffered a year earlier. The improved performance has been helped by growing sales of the company’s Lumia smartphones, totting up 7.4 million sales worldwide over Q2 2013 (a 32% increase), worth 1.164 billion Euros. That figure sees the company continue to push far ahead of BlackBerry in the race for third place in the mobile market behind Google’s Android and Apple’s iPhone.
However, with the focus now on smartphone sales for consumers, Nokia’s feature phone range suffered, with net sales of “dumb” phones falling 39% year-on-year from 2.291 billion Euros in Q2 2012 to 1.405 billion Euros in 2013.
Even with the sliding sales in the cut-price category, Nokia look to have fresh plans for securing sales in that end of the market, an area they have traditionally been strong in:
“Towards the end of the second quarter, we started to ship the Asha 501, which brings a new design and user experience to the highly competitive sub-$100 market,” said Stephen Elop, Nokia CEO.
“While we are very encouraged by the consumer response to our innovations in this price category, our mobile phones business unit is planning to take actions to focus its product offering and improve product competitiveness.”
Praise was heaped upon the Lumia range by Elop too:
“We are very proud of the recent creations by our Lumia team, from the Lumia 520 – our most affordable Windows Phone 8 product which has enjoyed a strong start in markets like China, France, India, Thailand, the UK, the US and Vietnam – to the Lumia 1020, our star imaging product which we unveiled to the world last week.
“Overall, Lumia volumes grew to 7.4 million in the second quarter, the highest for any quarter so far and showing increasing momentum for the ecosystem. During the third quarter, we expect that our new Lumia products will drive a significant part of our smart devices revenue.”
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