Last night during the WWDC 2013 keynote Apple revealed their long-awaited music streaming offering, iTunes Music, giving iOS users a new "music discovery" tool, turning tastes and artists into curated stations, offering both ad-funded and an ad-free version for iTunes Match subscribers.
Not everyone was impressed however, most notably Nokia executive Jyrki Rosenberg, who felt Apple were late to the music streaming party.
"We launched our streaming radio service in 2011," said Rosenberg, VP, Nokia Entertainment.
"It's interesting to see Apple react now and it seems they continue to play catch up. Nokia Music will stay true to our mobile-first approach and continue to deliver an extremely simple, personalised and contextual way to discover and enjoy music on the go.
"Our fully automated personalisation and the ability to save your favourite playlists for offline use combined with no requirement for registration, no payment and no ads continues to resonate with listeners around the world."
Certainly, the Nokia Music scheme was really intriguing when it first launched, especially the Comes With Music all-you-can-eat download service.I had it on a Nokia X6 "back in the day" and was totally in love with it. Until it failed to sync my licenses that is, preventing me from accessing my sizeable music library and making me skeptical of all things Nokia Music related for some time to come.
Still Rosenberg's point is valid - Apple are late to the game here. Is iTunes Radio enough to get you to turn your back on Spotify or Pandora, or for that matter Nokia Music? Let us know in the comments section below.
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