EE runs free 4G trial in 50 London and Birmingham taxis

shinychris Broadband, Mobile phones Leave a Comment

4GEE Taxis - Westminster Bridge 4.JPGYou may not be able to get 4G speeds on your mobile where you live just yet (check here to see if you can) but one place where it’s guaranteed is in the back of these distinctly coloured cabs in London and Birmingham.

Launched yesterday was a fleet of 50 4G enabled hackney carriages offering 4G to passengers across London and Birmingham courtesy of EE. Each car has been given a hi-tech makeover and fitted with a state-of-the-art MiFi wireless router that acts as a mobile 4G hotspot connecting the cabs to the UK’s only superfast 4G network.

Says Spencer McHugh, Director of Brand, EE said: “The first motorised black
cabs hit the streets in 1901, nearly 70 years before the first
smartphone was available to consumers, now we are bringing this icon of
British transport into the 21st century with a 4G make-over.

“We hope
this trial will demonstrate the benefits of a superior online experience
as users can browse, download, catch up on emails, Tweet and check
Facebook literally at the speed of light. We can’t make taxi journeys
any faster but we can certainly speed up people’s smartphones!”

The free 4G service will be available for three months with 40 traditional Hackney carriages in London and 10 in Birmingham decked out with the state-of-the-art technology.

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By shinychris | April 3rd, 2013