Taking the fight to the Facebook Home-packing HTC First Android smartphone and BBM-equipped BlackBerry handsets, Nokia have launched the social-focussed Asha 210.
A budget-orientated smartphone, the Nokia Asha 210 uses the ageing Symbian operating system and packs in a QWERTY hardware keyboard.
Perhaps its most interesting feature is its keen social focus. As well as having Facebook and Twitter deeply integrated, the handset has a dedicated WhatsApp button on the front, firing up the application instantly. The handset also comes with a lifetime subscription to the WhatsApp service, saving users a $1 (roughly 66p) a year.
On the back sits a 2MP camera - pretty much the standard for dirt-cheap phones of this ilk.
Two different versions of the handset will be available, with a single-SIM version capable of 46 days of battery life and a dual-SIM version managing 24 days of juice from a single charge.
Landing in June, the Asha 210 models will start at $72, around the £50 mark.