Apple Mac computers account for 45% of profits in entire PC market

macbook-pro-retina-top.jpgThe worldwide PC market may be shrinking, but just one company controls almost half the profits for the entire industry. It’s not market leader HP, and it’s not even Dell. It’s Apple, whose range of MacBooks, iMacs and Mac computers account for 45% of the profits of the entire PC market.

While the machines may sell in smaller volumes than those of competitors Dell and HP, Apple’s computers benefit from a more efficient supply chain, a well-branded small portfolio of machines and premium pricing.

“The real problem for the PC vendors is not that they have such low margins,” said Horace Dediu of research firm Asymco.

“They’ve had low margins for decades. It’s that the volumes which ‘made up for’ low margins are disappearing.”

Indeed, the latest shipment figures from IDC and Gartner both showed that Apple too had seen a drop in the overall volume of sales of their Mac devices, in part cannibalised by sales of their own massively popular iPad tablet line.

“Apple is not immune to a gradual erosion of Mac volumes, but they have positioned themselves for growth with devices and content commerce and services.

“They have essentially “escaped” PCs and indeed caused the need to escape in the first place.”

By Gerald Lynch | April 18th, 2013





Gerald LynchApple Mac computers account for 45% of profits in entire PC market
  • fteoOpty64

    It is not hard to see that consumers are choosing MacBooks and Pros for their prices even though the lower priced Air is still very popular considering they have proprietary SSDs. The big attraction is AppleCare warranty which has no equal in the PC industry. Hence their growth. Certainly the iPad and iPad mini has strong influence in the Mac arena where people tend to investigate and many eventually fall into the ecosystem. Not that it is a bad thing but with Windows 8, people are actively finding out alternatives.

  • fteoOpty64

    It is not hard to see that consumers are choosing MacBooks and Pros for their prices even though the lower priced Air is still very popular considering they have proprietary SSDs. The big attraction is AppleCare warranty which has no equal in the PC industry. Hence their growth. Certainly the iPad and iPad mini has strong influence in the Mac arena where people tend to investigate and many eventually fall into the ecosystem. Not that it is a bad thing but with Windows 8, people are actively finding out alternatives.