The pressure is really on now for the new HTC One flagship smartphone to perform well. The Taiwanese firm's latest sales and earnings figures have been revealed, and it seems HTC has yet to clamber off the slippery slope it has found itself on in recent times.
February saw the company's smartphone sales drop a dramatic 44% year on year, making just NT$11.37 billion (around £255 million) compared to NT$20.3 billion (£453 million) over the same period in 2012.
HTC will be hoping that its drop in sales will be down to potential customers holding out for the release of their new premium HTC One flagship smartphone, which goes on sale next week.
And they'd do well to do so: our hands-on time with phone revealed it to be an impressive handset, with a superb camera and clean, engaging new Sense 5 UI Android re-skinning.
However, HTC have another mountain yet to climb, and that's fending off the competition from Samsung's Galaxy S4 handset, the other smartphone vying for Android dominance this year. With the Galaxy S4's launch a little over a week away, HTC will likely be waiting with baited breath to see if consumers side with their device or that of their South Korean rivals.