How much zoom can you get for £150? 30x zoom, according to FujiFilm. That's what you get from their budget FujiFilm FinePix S4800 superzoom camera, revealed this morning.
Packing in a 30x optical zoom lens which offers a 24-720mm equivalent range, the 16MP snapper will let you get up close and personal with far off subjects, and make framing wide-angle scenes easy. If you've got a tiny subject you'd like to capture, there's also a Super Macro mode, letting you shoot crisply just 2cm from the lens at its widest-angle setting.
Built-in image stabilisation prevents too much shaking, even when zoomed into longer focal lengths, achieved by tiny shift movements in the camera.
Wide-angle autofocus can be as fast as 0.3 seconds, while the whole unit fires up in just 1.3 seconds.
Adding to the simple appeal of the camera are auto modes, with six scene settings and a scene recognition mode, automatically setting preferable settings based on your subject and surroundings, alongside as standard array of manual controls if you're looking to get a bit more creative.
720p recording is also available from the S4800, letting you shoot movies, while a 3-inch, 230k-dot LCD screen sits on the rear.
There's a few concessions made to hit that £150 - there's no built-in optical viewfinder, nor lithium-ion rechargeable battery, meaning you'll need to have four AA batteries on hand. But considering the price, it still sounds like a bargain to us.
No word on release date yet, but we'll pass it on as we get it.