As well as further promoting their 4K UHD wares, LG haven't overlooked their OLED TV offerings at this years CES 2013 conference. Curved screens are the next step in the evolution of OLED TV, with LG's EA9800 the company's first set to employ the IMAX style design.
According to LG, the curved design and inward flex removes "the problem of screen-edge visual distortion and detail loss" as "the entire screen surface is equidistant from the viewer's eyes".
A 55-inch model that packs in LG's passive Cinema 3D technology, it still delivers OLED TV's remarkable contrast levels, using a WRGB Four Colour Pixel system and High Dynamic Range algorithm for more vibrant differentiation between light and dark scenes and more accurate colour reproduction.
"LG is the first to launch the 55-inch OLED TV," said Havis Kwon, President and CEO of LG's Home Entertainment Company.
"We believe our new OLED TVs offer the ultimate viewing experience, surpassing anything seen before. The new curved model complements our core OLED TV family with a unique design that capitalizes on the thinness of the screen and the aesthetic beauty of OLED TV."
No pricing or availability has been announced yet by LG, but with even their regular shaped OLED TVs taking an age to come to market, don't hold your breath on these hitting stores anytime soon.