Virgin Atlantic have become the first airline running flights out of the UK to support boarding cards within Apple’s Passbook iOS 6 ticketing service.
Beating British Airways to the punch, passengers will have the option to send their boarding pass straight to an iPod or iPhone during the online check-in process, ready to be accepted at the departure gate.
An email containing the a Passbook attachment is sent to the passenger, stored as an industry standard barcode.
“Passbook integration works seamlessly with our website – and will enable a speedy check-in and ensure your boarding card is stored safely and securely in the Passbook app on your iPhone or iPod touch,” Simon Lloyd, Virgin Atlantic’s director of marketing, said in the release announcing the new feature.
“Critically, it also cuts down the impact of printing physical cards. Our trials have shown passengers really enjoy using Passbook and we’re sure many other airlines will now follow our lead.”
Passbook is accepted on all Virgin Atlantic flights, from all UK airports from which they depart; Heathrow, Gatwick and Manchester.