Samsung have just lifted the covers off another gigantic mobile, the Samsung Galaxy Grand.
But though this 5.6-incher may share the same kind of oversized proportions as its Galaxy S3 and Galaxy Note 2 stablemates, it's a much more stripped back affair, with specifications that put it squarely in the mid-range bracket.
Measuring 143.5 x 76.9 x 9.6mm and sharing a similar design to that of the Samsung Galaxy S3 Mini (albeit in oversized form), the 5-inch screen runs at a relatively low 800x480 pixels which we expect will look quite fuzzy when stretched out across the large display.
Under the hood a dual-core 1.2GHz processor, backed by 1GB of RAM, should keep things ticking over nicely. 8GB of storage comes pre-installed, but you've got the option of expanding that over microSD by an extra 64GB.
Connectivity options include HSPA+, Bluetooth 4 and Wi-Fi, as well as gyro and accelerometer sensors, while an 8MP camera sits on the rear with a 2MP front-facing one up front.
Android 4.1.2 puts pretty much the latest version of Google's OS, while Samsung's latest UI additions, including S Voice, Smart Alert and Direct Call are all included.
Possible the most interesting thing about the Galaxy Grand is that it comes in two slightly differing models - one a regular single SIM offering (with model number GT-I9080) as well as a dual-SIM version, model number GT-I9082. The dual-SIM version will let you swap between two SIM cards on the fly (effectively putting two phone numbers on the same phone) which will be very useful for those who use their phones for both work and personal calls.
No word yet on a UK release date, but those on a budget looking for a large screen could find some joy in the Galaxy Grand.