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RUMOUR: Apple iTV set design in early testing stage, but still "isn't a formal project"

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1-apple-TV_630.jpgApple's often-rumoured TV set may finally be on the verge of becoming a real project, according to a new report from the Wall Street Journal.

The strongest indication yet that such a device actually exists (Journal supply chain reports tend to be very accurate), they're claiming that the Cupertino company is currently testing a number of prototypes, working with Sharp and Foxconn to formulate a potential final product.

However, sources still state that the TV "isn't a formal project yet" and that Apple "could opt not to proceed with the device."

With Foxconn apparently working with the company in these early prototype stages, they'd be well placed to fulfill manufacturing duties should Apple give them the green light. Hon Hai, Foxconn's parent company, now hold a major stake in Sharp, whose Sakai plant in Japan is among the most advanced in the world.

The news follows Tim Cook's PR offensive last week, who stated that TV was "an area of intense interest" for Apple, and said that "TV has been left behind."

Apple are long overdue a new product category to explore, and after refreshing every major product line they currently hold this year, the introduction of iTV next year would be very exciting. If Apple can match a nifty hardware design with good TV content deals, they could have a real winner on their hands.

Via: The Wall Street Journal

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