Research firm IDC has just revealed findings on the Q3 tablet market share. And while Apple's iPad still sits on top of the pile, Samsung are leading the charge of growing Android tablet sales.
Though maintaining pole position with 50.4% of the tablet market share for Q3 2012, Apple's iPad share is down from 59.7% in the previous quarter.
However, Samsung's share has rocketed by 325% to 18.4%, likely sparked by the Note 10.1 tablet, and soon to be propelled further by the Nexus 10.
Likewise, ASUS's Android tablet sales saw an increase of more than 240%, a large portion of which would certainly go down to their Google Nexus 7 tablet, as well as their consistently impressive Transformer range.
According to IDC, total tablet shipments hit 27.8 million during Q3 2012. That's almost a 50% increase year-on-year, and a 7% rise against the previous quarter.
For more on the current tablet market, visit IDC for the full breakdown of their findings.