Facebook CEO Mark Zuckerberg had laid to rest rumours that his social network will be developing their own-branded smartphone, stating that "the phone just doesn't make any sense."
Speaking at a TechCrunch Disrupt "fireside chat", Zuckerberg instead stressed that his ultimate goal was to have Facebook integrated deeply into all major mobile devices, be they tablets, iPhones, or Android, Windows Phone or BlackBerry smartphones.
"The strategy that's different for every other tech company, which is building their own hardware, we're going in the opposite direction. We want to build a system which is as deeply as possible integrated into every major device people want to use."
In an interesting admission, Zuckerberg did however reveal that the company are seriously looking into launching a search engine to rival that of Google and Bing.
Zuckerberg noted that Facebook already has multiple ways built in of "answering people's questions" which is exactly a how a forward thinking search engine should work.
"We're basically doing 1 billion queries a day and we're not even trying," he said.
"Facebook is pretty uniquely positioned to answer the questions people have. At some point we'll do it. We have a team working on it.
"Search engines are really evolving to give you a set of answers, 'I have a specific question, answer this question for me.'"
Google launch Google+, and Facebook are perhaps to launch Facebook Search? The gloves are most certainly coming off.