TV and movie streaming service Netflix has hit one million UK and Ireland members in just seven months, becoming the fastest territories to reach this milestone for the service around the world.
According to Netflix, it eclipses adoption rates of Twitter, Facebook and Foursquare, with Twitter taking 28 months to hit 1 million users, and Facebook and Foursquare taking well over a year and a half to reach the same numbers.
“This membership milestone is evidence that Netflix has rapidly gained popularity in the UK and Ireland,” said Netflix Chief Executive Officer Reed Hastings.
“Our British and Irish members clearly enjoy the ability to instantly watch a large variety of TV shows and films streaming from Netflix on their favourite devices whenever they want.”
According to a YouGov poll, ten percent of the UK population dedicates two hours a day to streaming TV over the web, while Netflix have found that UK and Ireland members prefer comedy and drama over all other genres. Saturday night is the peak streaming time in the UK and Ireland too.
Netflix costs £5.99 a month and comes with a 30-day free trial for new users. It’s avaialble through PC and Mac, as well as Android phones and tablets and iPhones and iPads. Netflix is also on all major games consoles, including the Wii, Xbox 360 and PS3.