Amazon are now selling more eBooks in the UK than they are printed books, the online retailer revealed today.
After overtaking hard-back book sales in 2011, 2012 has seen 114 Kindle books sold for every 100 print books in the UK, both paperback and hardcover.
Though Amazon have not revealed specific sales figures, they have stated that today’s milestone does not include the many free eBooks distributed through their Kindle store, which would propel the numbers dramatically.
“Customers in the UK are now choosing Kindle books more often than print books, even as our print business continues to grow. We hit this milestone in the US less than four years after introducing Kindle, so to reach this landmark after just two years in the UK is remarkable and shows how quickly UK readers are embracing Kindle,” said Jorrit Van der Meulen, vice president, Kindle EU.
“As a result of the success of Kindle, we’re selling more books than ever before on behalf of authors and publishers. And thanks to Kindle Direct Publishing, thousands of self-published authors have also been given an outlet to share their work with the millions of Kindle readers worldwide.”