According to new research from Intel, we're a bunch of liars when it comes to our online selves.
Creating "ultra" (read - narcissistic) versions of ourselves for sites like Facebook and Twitter according to Intel, 53% of Intel's surveyed research group would happily tell "social lies" online in order to impress others. For Brits looking good is the most important part of being online (with 56% of respondents feeling this way), a far higher figure than that of social media users in Europe and the Middle East.
Genevieve Bell, director of Intel's Interaction and Experience Research, commented:
"New technologies tend to magnify the contradictions in our behaviour. We want both to create a good impression with our peers and also complain about over-sharing. It takes time to find a balance."