Forget Shakespeare. Forget Harry Potter. When it comes to our digital eBook reading habits, we like to tuck in to a bit of blue. Amazon.co.uk today announced that E L James, a former Kindle Direct Publishing author, has become the first author to sell over one million books in the Amazon.co.uk Kindle Store with her kinky, internationally best-selling ‘Fifty Shades’ trilogy.
Despite the trilogy only going on sale back in March, James has become the best-selling author on Kindle and her debut novel, ‘Fifty Shades of Grey’, is now the #1 best-selling Kindle book of all time. The Kindle edition of ‘Fifty Shades of Grey’ is currently outselling the print book at a rate of more than 2 to 1.
“E L James’ books have become both the fastest-selling and the best-selling series ever on Kindle. That’s an exceptional achievement for a debut novelist and we’re excited to see her pass the one million sales milestone,” said Gordon Willoughby, Director, EU Kindle.
“Following a stint of self-publishing, first online and then via KDP, E L James found a fan base and her success has rocketed from there. Her books have become a worldwide phenomenon demonstrating what a powerful launch pad KDP can be.”
The erotic tales, which initially began as Twilight fan-fiction, follow the relationship between a college graduate, Anastasia Steele, and a young business whizz, Christian Grey. It’s proving particularly popular with female audiences, with its success on Kindle often being put down to the fact that no-one can tell you’re secretly reading stories about BDSM on the eReader. Except when you blush.