Virgin Media have revealed that they are lining up a host of 3D coverage for this year’s London 2012 Olympics.
As well as broadcasting all 24 of the BBC’s feeds in both standard and high definition, Virgin will also have the new Eurosport 3D channel, which launches on July 27th. It will offer eight hours of live 3D content a day, alongside 4 hours of highlights. The channel will also be making its way to Sky.
On-demand Olympics coverage will also be available through Virgin Media with BBC iPlayer and Eurosport 3D’s own catch-up content.
“This year’s breadth of viewing options will allow fans of any Olympic sport to watch their favourite events live and on demand, and with BBC and Eurosport 3D, viewers will be able to immerse themselves in the Games as never seen before,” said Aleks Habdank, the company’s director of digital entertainment.
V HD, V+ HD, TiVo 500GB and TiVo 1TB customers will get both the Eurosport 3D and BBC HD streams. Those using the original V box will only get the 24 BBC streams, in standard definition.