Apple’s WWDC 2012 conference has sold out in a record two hours today, with the developer event proving incredibly popular as it is expected to offer the first glimpse of both the iPhone 5 and iOS 6 software.
Two hours is a record breaking sell-out time for the conference. By comparison, last year Apple took twelve hours to shift the tickets, while the year before took eight whole days.
“At this year’s five-day conference, developers will learn about the future of iOS and OS X, allowing them to build incredible new apps. WWDC will also feature more than 100 technical sessions presented by Apple engineers as well as the popular Apple Design Awards, a showcase of the most outstanding apps from the past year,” read the Apple announcement release.
“We have a great WWDC planned this year and can’t wait to share the latest news about iOS and OS X Mountain Lion with developers,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.
Previous events have been marred by ticket touts, taking the tickets out of the hands of genuine Apple fans and developers and posting them online with a ridiculous mark-up price. Apple will be combating such practice this year with a zero-tolerance approach to ticket re-sales:
“WWDC tickets (including activation codes) are non-transferable and may not be sold, resold, or auctioned in any way,” reads Apple’s new ticketing policies.
Though no refunds or returns on the tickets will be accepted, Apple will let organizations that get in contact with them change names associated with passes should the need arise.
The Worldwide Developers Conference takes place in San Francisco from the 11th of June.