The set in question is a Luxor LUX-40-914-TVB. It may not have the bells and whistles of a top-end Samsung or LG 3DTV, but has a respectable set of specs that include a full 1080p HD display, a built-in Freeview tuner with EPG, and a pair of both scart and HDMI sockets.
“We’re delighted to be offering our customers this product at such a fantastic price,” said Asda’s resident technology expert Michael Arnott.
“This high definition TV can turn any living room into a quality home cinema. With the lowest cost on the market, this TV offers unbeatable value to our customers.”
The deal doesn’t go live until tomorrow instores nor online, but you can get a sneak peek at the model getting the price cut by clicking here.