We don’t need no education.
Er… sorry Mr Floyd. I think we do actually . And it seems the recent launch of iBooks 2 is already proving it. Just 3 days after Apple’s education-orientated eBook store update, Global Equities Research believe that 350,000 textbooks have already been downloaded through the platform.
The update seems to be inspiring content creation too, with AllThingsD reporting that the eBook authoring Mac app iBooks Author has already been downloaded a whopping 90,000 times too.
It’s a strong start for Apple’s push into digital education, and also acts to highlight just how popular and widespread iPad tablet take-up has been.
Pearson, McGraw-Hill and Houghton-Mifflin Harcourt are among the educational publishers using iBooks 2 to deliver media-rich textbooks to iPad owners. The three publishers represent 90% of the US textbook market for high school students.