Amazon have given a rare insight into just how units many off their super-popular Kindle product line they’re managing to shift in the run up to Christmas.
The company have revealed that more than a million products bearing the Kindle name (from all generations of their eReaders and newly-formed tablet line) are being sold each week.
Even more startling, given the wealth of items available through Amazon, is that their Android-based Kindle Fire tablet is the most popular product Amazon have EVER SOLD.
“Kindle Fire is the most successful product we’ve ever launched – it’s the bestselling product across all of Amazon for 11 straight weeks, we’ve already sold millions of units, and we’re building millions more to meet the high demand,” explained Dave Limp, vice president of Amazon Kindle.
“In fact, demand is accelerating – Kindle Fire sales increased week over week for each of the past three weeks. People are buying Kindle Fire because it’s a simple, fully-integrated service that makes it easy to do the things they love – watch movies, read books and magazines, listen to music, download apps, play games, and surf the web.”
Until now, Amazon had remained silent as to just how well their products were doing, beyond vague “very well” responses. It’s hardly surprising though; the Kindle brand name has caught on in a big way, and the Fire tablet will make a perfect, affordable step up for those currently in love with their Kindle eReaders.