A new government-planned initiative in the UK will see internet service providers blocking access to pornographic websites as a measure to prevent children from accidentally accessing adult material.
New subscribers to BT, Virgin Media, Talk Talk and Sky will have to "opt in" to adult content when they open a new account, which could lead to some of the most hilarious customer service phone calls of all time. "Booty call" may get a whole new meaning if the planned block comes to pass.
Ed Vaizey first suggested the block late last year in December, with Prime Minister David Cameron sealing the move after meetings with Christian charity Mother's Union, who had been asked to look into ways children access explicit content.
Further Monther's Union proposals include introducing a new website called ParentPort, where parents can flag innappropriate imagery on the net, as well as saucy advertising campaigns.
It is not yet known how the sites to be blocked will be chosen, but we imagine "naughty bits" are high on the list of criteria.