Three is the magic number, says Twitter-founder Jack Dorsey. Using the appropriately succinct medium that is Twitter, @jack said: “Nokia: you make too many phones. Focus on 3.”
This comes as Nokia introduces its new “basic smartphones”, called Asha, and its higher end Windows phones, the Lumia. At least these ones have proper names so we can try and remember them, but look at the Lumia: there’s the 710 and the 800, both launched at the same time. That’s just one example but it’s safe to say that overall, there’s a lot going on over at Nokia. Meaning it feels like a bit of a … project, to choose which phone is right for you.
Because Jack Dorsey’s camp is where the cool kids are at: minimalism, and sleek, simple design. Just look at Apple, with its phone, singular. It’s the iPhone, end of story. There’s all sorts of research that shows that given too much choice, people get overwhelmed and walk away with nothing.
Let’s wait and see how Nokia does with its new phone family, but if it doesn’t turn around soon, it may be time to get one of those cheeky newcomers in to shake it up. Annoying as it would be for Nokia executives to take advice from boys so freshly out of puberty, but still.