Microsoft have today announced the launch of a re-vamped Windows phone Marketplace for apps that gives WP7 smartphone owners the option to download apps directly from their computer’s web browser.
Users no longer have to install Zune onto their PCs in order to circumvent the smartphone’s built in app store and buy apps from their desktops. The service merely asks for Windows Live ID account and card details, which then lets an app download link be sent to the smartphone, meaning the whole app transfer process can be done wirelessly.
The news will be of particular benefit to Apple Mac users. Until now, their only option was to purchase apps through the phone, as the Zune software was not compatible with Mac computers.
US users can access the new web store now, with a global roll-out expeted to follow very shortly.