The Three network are quickly becoming the mobile provider when it comes to generous data plans. Looking to boost this status even further, the company are now preparing to offer unlimited data allowance packages for all new and exisiting contract smartphone customers with a £3 a month add-on.
“The One Plan quickly became our number one contract tariff and our all-you-can-eat PAYG offer is our most popular bundle. From October 7th we’re opening up all-you-can-eat to everyone else, starting from as little as £18 per month,” said Thomas Malleschitz, marketing director at Three UK.
“Our customers tell us that their use of data goes up significantly over the lifetime of their contracts, as they do more and more with their handset. All-you-can-eat data means that they don’t have to worry, they can have that peace of mind for the long term on a contract of their choice.”
It’s a good job Three are feeling generous too; according to the stats they’ve drawn from their own network usage, we’re consuming more mobile data than ever, with the figure growing by the month. iPhone 4 users alone have seen their data usage on average shoot up from 488MBs a month in Februrary to 1.2GBs in August.