It’s all well and good coming up with a neat cloud-streaming service to share all your media and documents with wirelessly, but Apple could have potentially saved themselves a lot of money and trouble by doing a little bit more research when it came to naming their iCloud service.
The Cupertino giants are now being sued by iCloud Communications, a company from Phoenix, Arizona, for unfair usage of the “iCloud” name. iCloud Communications have been a providing cloud computing services since 2005, before the iPhone even was released. Understandably, they’re a bit peeved over Apple’s appropriation of their company name.
“The goods and services with which Apple intends to use the “iCloud” mark are identical to or closely related to the goods and services that have been offered by iCloud Communications under the iCloud Marks since its formation in 2005,” reads the company’s complaint.
“However, due to the worldwide media coverage given to and generated by Apple’s announcement of its “iCloud” services and the ensuing saturation advertising campaign pursued by Apple, the media and the general public have quickly come to associate the mark “iCloud” with Apple, rather than iCloud Communications.”
iCloud Communications are now pushing Apple to stop using the iCloud name, as well as demanding they get rid of “all labels, signs, prints, insignia, letterhead, brochures, business cards, invoices and any other written or recorded material” bearing the name.
However, with Apple owning 12 of the 13 registered trademarks surrounding the iCloud name, iCloud Communications will be fighting an uphill battle in the courts with this one.
Still, wouldn’t iFluffySkyPillow have been an equally-apt name? No? Okay. I’ll get my coat then, shall I?