49% of UK men have illegally watched sport online, a new poll of 1,661 participants has found.
The majority of those who admitted to watching sport online blamed the high cost of subscription sports channels, with only 2% said they actually preffered watching online.
The most commonly streamed sport was football, with 76% of the audience, with a further 57% and 42% watching rugby and boxing respectively too.
“It’s obviously something that is widely done; however streaming live sport online is illegal. Many sports packages are indeed very expensive, but there are always other ways to watch! I suspect many people do this already, but remember you can always get down to your local and watch there!,” said Mark Pearson of MyVoucherCodes.co.uk, who carried out the study.
“Sport is a great talking point, so it’s always a good idea to watch it with friends and do some socialising. If you’re watching a relatively small match, it may even be cheaper to go to the game! It’s also a good idea to look out for any discounts or deals that might be available to help you cut the cost of TV packages.”