YouTube are set to join the growing ranks of online video services that are planning to start their own web-based TV networks.
Google are thought to be investing some $100 million into creating a 20 channel-strong network that will create 10 hours per week of original content, having already acquired the Next New Networks company in March.
“YouTube is looking to introduce 20 or so ‘premium channels’ that would feature five to 10 hours of professionally-produced original programming a week,” say the Wall Street Journal. “Additional channels would be assembled from content already on the site.”
Rumour has it the first fruits of Google’s labour may even be with us before the year is out.
Vimeo, Hulu and Netflix are all said to have similar plans in the pipeline.