About one-third of small businesses say they would find life very difficult if they had to make do without their mobile apps, suggesting new technologies are becoming a vital business tool.
However a divide is emerging amongst small business owners, as an equally large section admitted not fully understanding what is meant by the term ‘cloud computing’.
The survey, which questioned 2,246 US small business owners, or the employee responsible for IT, found that 41% now have a Facebook page, which is double that of last year’s survey. The study, conducted by AT&T Small Business Technology, found that 72% of respondents use mobile apps to conduct business.
The most popular app was GPS or navigation, used by 49%, who said they liked them because it saves time and cuts cost. While 33% used cloud services, an equivalent number didn’t know what the term means.