It was sad times for AV fanatics back in march 2010 when Pioneer discontinued the manufacturering of their sweet Elite and Kuro HDTV ranges. But there seems to finally be a silver lining to that dark cloud, as Pioneer has announced a partnership with Sharp to revive the Elite brand.
Elite will now return as part of a new line of Sharp Quattron TVs.
“As a leader in large-screen LCD TVs, we are excited to collaborate with Pioneer to bring a high-end LCD TV to the Elite consumer,” said John Herrington, Sharp’s president of marketing in the US.
“The Elite brand is highly respected in the high-end market, and Sharp can deliver the quality and innovation that Elite customers demand.”
It’s not quite a complete return for the Elite brand however, as those classic sets were of the plasma variety.
The new TVs will have neither Sharp or Pioneer names attatched in terms of branding, and will simply be under their own Elite title. The news now opens the possiblity that the equally-good Kuro sets will get revisted in the near future.
By Gerald Lynch | January 28th, 2011