Sony’s e-reader range are taking the fight to Amazon and their Kindle devices. Well, In Japan at least. Their 6 inch Reader Touch Edition is nearly sold out in the Land of the Rising Sun.
The news came in a Sony announcement made at the Electronic Book Summit 2010, which took place on December 15th, a mere 5 days after the Japanese launch of the e-reader.
In somewhat of a short-sighted shock to the Sony executives on hand at the EBS 2010 conference, hey admitted that they had not expected the e-reader to sell well in traditional bookshops. Seriously, books not selling in a bookshop?
“To be honest, we didn’t expect that it will be sold well at book stores,” Sony said. “But, in fact, a considerable number of the Reader has been selling. Our strategy is to attract book lovers, and it has been going well so far.”
Accessory sales have also been strong.
“A very high percentage of those who purchased the Reader use those accessories,” the company said. “And they have almost been sold out, too.”
Via: Tech On