Hoodgrown, the first iPad magazine to focus on hip-hop music and culture, has launched on the App Store.
Starting life as a print publication, increasing print costs and decreasing advertising revenues forced Hoodgrown into the online realm. The tablet form factor however has rejuvinated the title, allowing for a sleek touchscreen interface with embedded audio and video content, at a fraction of the cost to produce and distribute a physical magazine.
“Though the website has been gaining in popularity I always knew that one day we would return to our print roots.” says Hoodgrown’s CEO, Chris English. “This app allows us to combine the best of the print and web experience in a whole new package. I’ll admit it took a little longer to bring to fruition than I would have liked, but already we’re improving on design and interactive elements.”
Check out the Hoodgrown magazine being demoed in the video above, or click here to grab the app, free of charge.