Virgin Media’s World Cup microsite isn’t just a great way to hype yourself up for the world’s greatest football tournament, it’s also doing its part in the fight against cancer. Every time a user watches a video on the site, a donation will be made to the Sir Bobby Robson Foundation, set up in memorial to the late, great England manager who passed away last year after a long fight with the disease.
Virgin Media has pledged to give 20% of the revenue from videos viewed on the World Cup micro-site to the charity and, if the team take England to victory, they will give an extra 10% in memory of Sir Bobby Robson.
Sir Bobby’s son, Mark Robson, said: “We’re very grateful that Virgin Media has offered their support with this tribute to my dad. It’s a fantastic way to raise funds to help improve the lives of other people fighting cancer and to make people aware of his charity. The money raised will help fund clinical trials of new cancer drugs, which is something dad was passionate about.
“Italia 1990 is remembered as one of the highlights of dad’s career. He was extremely proud to be manager of England and his team’s achievements in Turin were unforgettable. It was a very special tournament which inspired so many people in a way only the World Cup can.”
Football fan or not, head on over, watch a quick clip, and do your part for this great cause.
You can check it out by clicking here.