The Sun newspaper are gearing up to release a one-off 3D issue on June 5th. The special edition will feature colour ads and editorial,and, of course, their infamous Page 3 girl in 3D.
The issue will come with a pair of 3D glasses for readers to be able to properly see the special content, as well as a 3D World Cup fixtures chart, with the tournament set to start a week later.
Advertisers will have to pay a far higher premium to be featured in 3D in the newspaper.
Parent company News International have green-lighted a high-profile TV campaign to coincide with the run-up to the issue’s release, with circulation expected to increase by hundreds of thousands for the special edition.